THE CHALLENGE
The Banca del Fucino, a long-standing Roman banking institution, tasked us with creating a video campaign to effectively communicate the benefits of their new product, the Conto Dream. The challenge was to translate the product's technical features into an engaging and memorable visual message, capable of reaching a diverse audience and positioning the Conto Dream as an innovative and competitive solution in today's banking landscape.
OUR INTERVENTION
We developed a creative strategy that combined the elegance and tradition of the Banca del Fucino with a modern and dynamic visual language. The videos, projected on large screens in strategic locations around the city, highlighted the key benefits of the Conto Dream, such as ease of use, security, and convenience. Thanks to careful planning and impeccable execution, we were able to create a visually captivating and impactful campaign that helped strengthen the Banca del Fucino's image and generate increased interest in the product.
