THE CHALLENGE
ICALCIATORI, an organization dedicated to the world of football, sought a distinctive brand and visual identity that would reflect the passion, energy, and team spirit of the sport to provide organizational support to amateur teams across Italy.
OUR INTERVENTION
Combining a passion for football with technical expertise, we created a visual identity that reflects the essence of ICALCIATORI. Through a collaborative process, we analyzed their world and target audience, identifying strengths and differentiation opportunities. The resulting visual identity is dynamic and engaging, capturing the spirit of ICALCIATORI. It features a design that communicates energy, passion, and team spirit, with vibrant colors that convey freshness and vitality, and bold typography that is both serious and professional. ICALCIATORI is thrilled with the outcome, having achieved a significant boost in positioning, increased credibility, and greater audience engagement.
