THE CHALLENGE
Igea Digital Bank aimed to increase brand recognition, recall, and customer selection. After a thorough consultation and analysis of their challenges, they tasked us with leading their visual identity redesign project.
OUR INTERVENTION
For Igea Digital Bank, we went beyond a simple aesthetic overhaul. Our team embarked on a journey of discovery and experimentation with the client, resulting in a well-defined innovation roadmap: clear objectives, strategies, and actionable steps to achieve our goals. At the heart of this journey was communication, seen as the lifeblood of the brand. We aimed to create clear, effective, and engaging communication that would resonate with a diverse audience, reflecting the brand's essence and making it more recognizable, memorable, and distinct from competitors. The result was a strong, distinctive brand capable of capturing the attention and loyalty of consumers.
