THE CHALLENGE
We were tasked by PAY DO, a prominent fintech company established in 2017, with designing a comprehensive set of illustrated icons.
OUR INTERVENTION
Our strategic approach ensured a high-quality and effective set of icons that perfectly aligned with the client's needs and brand identity. Through in-depth analysis of the brand, target audience, and icon usage context, we created a cohesive and communicative design. We focused on precision, scalability, and stylistic consistency, establishing usage guidelines for size, color, and variations to ensure seamless integration into the platform. User testing and feedback helped us refine the icon set, resulting in a comprehensive and well-documented final product. The modern and engaging icon set reflects PAY DO's mission to simplify and innovate digital payments.
