From October 13th to 16th, 2024, 979 Digital Media Agency (DMA) participated in Roma Food Excel, the international event hosted at the Fiera di Roma that brings together key players in the food and beverage industry. This event, focused on innovation, sustainability, and quality, gathered numerous players from across Europe and the Mediterranean, creating a space for dialogue between tradition and modernity in sectors such as bakery, pastry, ice cream, roasting, craft breweries, restaurants, cafes, and hospitality. 979 made a significant contribution, highlighting the strategic role of digitalization as a driver for competitiveness and growth in the food sector. In a sector characterized by a growing demand for digital and sustainable solutions, 979 has distinguished itself as a strategic partner for companies seeking to successfully undertake their digital transformation. With over 30 years of experience, the 979 team offers customized digital solutions that support companies in their digitalization process, including personalized e-commerce solutions that increase sales and improve customer experience. The proposed tools aim to offer an integrated user experience, capable of building customer loyalty and expanding brand visibility. 979's solutions enable clients to be at the forefront and respond to new market demands, positioning themselves as excellent partners for food and beverage companies. A focal point of 979's participation in Roma Food Excel was the presentation of PanApp, an innovative and user-friendly web app designed to meet the specific needs of bakers. Based on the RistoQ platform (another 979 product), PanApp is designed to improve the management and communication of mandatory information on ingredients and allergens, while facilitating compliance with current regulations. With PanApp, bakers can create digital catalogs of their products, complete with images, detailed descriptions, and QR codes for immediate customer access. The app represents a fast and digital service that meets the growing expectations of an informed public, attentive to quality and transparency of information. Participation in Roma Food Excel has consolidated 979's role as a provider of advanced digital solutions for the food sector. The company, with solid experience in sectors such as banking, associations, public sector, Ho.Re.Ca., and food processing, is committed to creating long-term partnerships based on trust, innovation, and quality. 979's solutions are tailored to each customer, with the aim of offering high-visibility and functional tools, perfectly aligned with the modern needs of the market. The collaboration with the Association of Bakers of Rome and Province (APRP) has demonstrated how technology can enhance a sector that combines the authenticity of tradition with the drive towards innovation. PanApp has received widespread acclaim from visitors to the fair, standing out as a strategic resource for bakers who want to maintain a competitive position in the market by improving communication with customers. Thanks to this innovation, bakery businesses can now face the challenges of digitalization with an intuitive and accessible solution, capable of ensuring efficiency, quality, and regulatory compliance.