THE CHALLENGE
Clearly communicate the company’s core activities and demonstrate its professional approach to project management, highlighting its proven track record of success in achieving desired results and ensuring customer satisfaction.
OUR INTERVENTION
After a thorough analysis to understand the client's needs, target audience, key messages to convey, and communication goals, we examined competitors, the target market, and the company's internal situation to define an effective communication strategy. We then initiated the development of the brand identity, creating the logo, the tagline, the brand voice, and the visual identity to ensure consistent and distinctive communication across all channels. We designed a puzzle-shaped graphic element that serves as a thematic pillar throughout the project, symbolizing the integration of different strategic components to achieve the solution.
Finally, we delivered the brand usage manual to the client, a crucial document for companies looking to communicate their identity in a consistent and professional manner. This tool provides clear and detailed guidelines on how to correctly use the brand in all its different forms, ensuring that its image remains recognizable and distinctive at all times.
